Unlike in traditional print, the speed and manner in which people read online content makes them shy away from large chunks of printed text – and authors often need to adapt their style to the online environment. Some common transitions to increase your audience’s time-on-post:
- Write shorter paragraphs
- Use bold headings
- Insert multimedia
- and… Use bullet points to break up longer posts
There are quite a few formatting options in your Pressible “WYSIWYG”* toolbar, and using them is an easy way to make your content easier to digest. Click on the following images for an introduction to some of the toolbar features:
*WYSIWYG stands for “What You See Is What You Get,” though Pressible further styles your posts (font, and spacing) to conform to the style of the Pressible network. Always use the “preview” link to see how your content will appear on your site.